Wednesday 16 November 2011

Nothing should be "lost in translation"


Good communication is essential for any business but it's even more important when it crosses linguistic and cultural boundaries. When communication breaks down or fails, meaning is not the only thing that can be "lost in translation", your reputation and business credibility also suffer.

Why run the risk with a poor quality translation that fails to make your voice heard?
The Spanish-speaking world is composed of 21 different countries, each one with variations in language and culture. That makes a professional translation service all the more important so that your voice is heard in new and emerging markets.

Millions of people speak a foreign language but a good translation involves more than just knowing the language. 
Translation is a specialised skill which requires:
  • an advanced linguistic knowledge of both the source and target languages,
  • an insight into the subject area of the document being translated and
  • an in-depth awareness and understanding of the target culture.
That's why a good translation does more than communicate words, it expresses the ideas and nuances of a language that only a native-speaker would fully understand and appreciate.

For more information and a free consultation about how your company can benefit from the skills of a translator, contact me at www.paul-kearns.com