"Five Easy Steps." How many times have you read those words (or something similar) and fallen for the gimmick? Well, I've spent about five hours trying to set up a website for a Alex Carlin, and I'm still wondering which of the steps shoud be counted as the five easy ones!
I was mug enough to think that we could just follow the demo video and launch ourselves into cyber space before tea-time, only to sit back and wait for the phone calls and e-mails to start flooding in with new business! No, not quite, and no matter how many word combinations I put into the Google search bar I still can't find the site! I should have learnt from my previous "Five Easy Steps" moment when I tried in vain to get my ipod sorted out - nothing is as easy as the "plug in, click here, hey presto!" instructions.
Serves me right, after all the language of advertising is designed to make the reader feel that they're missing something essential, something that everyone else has got, something that will make life a bit easier - or in the case of this blasted website it designed prey on the weak minds of people like me and lead them down the garden path...
By the way, the website in question is for a singing teacher/vocal coach, Alex Carlin, who teaches from the Seagate Recording Studio in Dundee, Scotland, the web content is all his own work, check it out at http://www.u-learntuition.co.uk/
